FAST acquires Platefood

FAST Search and Transfer reports it has signed a definitive agreement to acquire Platefood Ltd., which was originally set up as a joint investment in 2005 by Schibsted SØK AS, Sensis Pty and FAST to offer online search services and search-based advertising solutions to media and online directories companies.

FAST intends to consolidate the Platefood business into its current operations to capitalize on the rapidly growing market for search-based monetization solutions. Platefood Performance leverages FAST's Enterprise Search Platform (ESP) to offer a scalable, high-performance and flexible solution, meeting the high demand for monetization services from global companies, current customers and partners.