Extensis and IPTC Collaborate on New Standard for Video Metadata

Extensis and The International Press Telecommunications Council (IPTC), a global standards body of media, have announced the release of a new standard for video metadata to streamline workflows and define video metadata fields. The new standard is supported in Extensis' digital asset management solution, Extensis Portfolio 2016.

According to Michael Steidl, IPTC managing director, for many video businesses, it is necessary to have metadata describing what can be seen and heard in a video, as well as administrative data such as dates and the person involved, in addition to rights-related information. However, he said, the experience from using video standards has been confusing and metadata for the same purpose may have different names.

Working in collaboration with associate member Extensis, the IPTC has developed the Video Metadata Hub. The new standard defines for video metadata fields a name, clearly described semantics and a basic data type. It also provides recommendations on how these fields can be expressed by using different existing video standards.

The new Video Metadata Hub signifies a major advancement for efficiently managing video files, observed Toby Martin, vice president of development and strategy at Extensis. With support for this new standard in Extensis' digital asset management solution, Portfolio 2016, organizations can take advantage of its benefits today, Martin added.

To learn more about the new standard, go to https://iptc.org/standards/video-metadata-hub, and for more information about the Extensis Portfolio 2016, visit www.extensis.com/portfolio.