Expert System, Atex partner for semantic media solutions

Expert System and Atex, a software provider for media-rich enterprises, have formed a strategic alliance to bring to the editorial market semantic technologies that will optimize content management workflows for publishers and journalists.

Expert System explains Cogito semantic technology automatically enriches online content with links and references that facilitate readers in navigation through website contents, increasing site visits, retention time and thus increasing revenues through readers’ loyalty. Cogito Content’s recommendation algorithms, the company says, are designed to improve the reader experience, making it more complete, contextualized and personalized.

The companies say integrating Expert System’s Cogito and the Atex Digital Media platform will help optimize the production and management of content, reducing costs for publishing on all channels: Web, mobile, app and print. Further, they say, editors can employ semantic search, automatic tagging and categorization that help organize and repurpose content in a multichannel environment.