Expanding the knowledge marketplace
As part of Knexa’s e-business strategy to build a global knowledge exchange, Knexa Europe has been launched. Identical in functionality to Knexa.com, it will be the focus of marketing efforts throughout Europe, with individual country sites planned throughout the continent, the first two being Denmark and the UK, with Sweden to follow, shortly. Concurrent with this announcement, Knexa has commenced a new marketing strategy involving online vertical communities.
Knexa is the “knowledge exchange auction,” in which users may buy and sell knowledge and experience online, creating a global Internet marketplace that provides the commercial exchange of ideas and information by giving buyers and sellers an opportunity to set a fair market value on knowledge.
Knexa Europe has identified a significant need for time-sensitive, accessible, managed, organized and relevant knowledge that enhances working capabilities and competencies. Operating on a "pay-as-you-go", "need-to-know" basis. Knexa Europe, in partnership with key professional community businesses, facilitates the matching of knowledge supply and demand.
Knexa knowledge agents collect, rate, review, package and post knowledge assets to the exchange. Knexa, which also captures posted questions, now has a broad base of accumulated business and professional expertise to provide for just in time solutions.
Knexa.com is 100% owned and operated by Demand Ventures Ltd. Other global partners include i7, the Internet division of the 7Network, Australia's largest television network and the official Olympic Network. Demand Ventures will launch Knexa Australia in the coming months.