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Episerver launches product convergence



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Episerver has announced the Fall 2015 release of Episerver Digital Experience Cloud, offering substantive new and converged functionality from the best of Ektron and Episerver.

The company explains the Fall ’15 convergence release addresses easier creation and deployment of more sophisticated forms, Instant Templates and comprehensive project management tools to improve collaboration while streamlining content development. New capabilities such as optimization of commerce campaigns, a new Microsoft SharePoint and Office 365 connector, commerce implementation reference architecture and proven tools to streamline the move from earlier releases round out the benefits for both new and existing Episerver customers.

Quick forms—Fall ’15 gives digital practitioners a new forms engine and forms builder with a simplified user experience that offers a rapid and flexible way to build forms via drag-and-drop functionality. Marketers can now support process automation and progressive profiling efforts with the ability to customize the presentation, conditional formatting and even pre-populate and personalize forms with data from other marketing automation platforms—through the Episerver DXH—all without the need for IT/developer intervention.

Instant templates—Designed to support inspiring and productive digital development, the Instant Templates capability—based on the popular “Page Builder” and “Master Templates” functionality of Ektron—empowers content editors to create their own reusable templates from within edit mode. Users can now leverage a library of reusable components (i.e. blog entries, news items, videos, etc.) to create content once, and use it in multiple ways.

Commerce campaigns—Addressing the need for both greater agility and performance in digital marketing efforts, the new digital commerce campaign functionality enables marketers to organize commerce activities into campaigns and assign unique business rules, easily define discounting and promotion logic, and apply key performance indicators (KPIs) to each, in support of marketing activities and campaign optimization.

Content staging and review—New Projects functionality provides comprehensive team collaboration and project management tools to coordinate, streamline and better manage content development activities across the organization and the globe. It offer marketers and merchandizers much needed visibility into all content projects in progress, along with the ability to comment and collaborate with colleagues, assign workflow, track revisions and preview and publish content.

Microsoft SharePoint and Office 365—A new SharePoint connector, which makes it easy to access and work with SharePoint content libraries from within the Digital Experience Cloud via a simple drag-and-drop approach, offers broad support for the latest Microsoft release including SharePoint 2013, SharePoint Foundation 2013 and Microsoft Office 365.

Commerce quick start—The new “Quicksilver” commerce best practice reference implementation framework, which allows organizations of any size to get up and running on the digital commerce capabilities of the Episerver Digital Experience Cloud. Quicksilver makes it easy to get started with a robust reference architecture that includes shopping cart, check out, search and indexing preconfiguration.


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