E-business solution for "The Juice Guys"

Nantucket Nectars is changing the way it communicates with customers and analyzes data. The juice company has selected a customer relationship management and ERP solution from Oracle to replace existing disparate systems.

Scheduled for a March 2000 installation, Oracle’s E-Business Suite will be used to improve production order management, inventory allocation and marketing support for Nantucket Nectars’ distributors.

The order management component will let distributors enter, track and adjust orders on the Web. More than 130 sales reps in the field will to have access to this information via Nectar Net, the company's sales-focused corporate intranet. Reps will also have the ability to view booked orders, purchased items and transaction data.

"Oracle is going to let us integrate all of the numbers," said Drew Farris, director of Information Technology. "We're going to have our depletion data tied into our financial data, which will be tied into our compensation data, which will be tied into our sales data. We'll be able to see all the pertinent information in one report and one depository, allowing us to more accurately analyze data and make more informed business decisions."

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