Directly yours

Fast Search and Transfer introduces FAST AdVisor, what’s described as an enterprisewide software offering that facilitates the interaction between buyers and suppliers for Internet yellow pages (IYP), B2C and B2B verticals, online classifieds and traditional publishers. By improving the overall search experience, says FAST, consumers can now more quickly discover relevant information, and advertisers can more accurately connect to these customers and increase the volume of qualified leads to their sites. This in turn drives greater advertising revenue streams for the online directories and publishers.

Built upon FAST ESP (enterprise search platform), AdVisor aggregates information from any structured and unstructured data source, including not only the publisher’s own proprietary content, but also advertiser, third-party and Web content. AdVisor includes rank tuning module as well as navigation and drill-down capabilities, allowing users to do multi-level sorting of their search results by a variety of parameters.

AdVisor also feature linguistics capabilities, such as multi-lingual dictionary and synonym management, spell-checking, plus a broad set of additional features, including analytics and reporting features in addition to full administrative functions