Decision support for Web merchants

Components of MicroStrategy's Intelligent E-Business Platform will be embedded in the new version of Net Perceptions for E-commerce 5.0, an online customer analysis tool. The resulting personalization recommendation engine offers several new analysis and merchandising features.

The reporting and analysis module--Net Perceptions Decision Support-- allows retailers to track specific online promotions by using MicroStrategy Intelligence Server and MicroStrategy Web.

The module tracks what products are being recommended and bought, how often online shoppers actually make a purchase, and the average size and value of orders. This information is then used to create customized product and service recommendations for return customers.

Steve Larsen, Net Perceptions senior VP said, "Our clients now have access to invaluable information for their businesses ... and have insight into how their personalization strategies can be fine-tuned for more profitable results.