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Data-driven customer experience management from NGDATA


NGDATA has released a new version of Lily Enterprise that enables organizations to take action based on contextual alerts to create personalized offers and experiences for customers.

The company reports Lily Enterprise 3.2 includes an advanced rule engine that allows users to manage the best possible actions within the context of optimizing an ongoing customer conversation through integrated marketing execution systems. With this latest version, claims NGDATA, organizations can significantly improve and fully automate their targeting to customers across all channels, resulting in greater customer satisfaction, reduced attrition, greater retention and higher profit margins.

New capabilities in Lily Enterprise 3.2 include:

  • Lily rule engine—allows business users to configure optimal marketing actions based on individual Customer DNA, context parameters and business rule conditions;
  • Cloudera CDH 5 certified—Lily 3.2 is certified with the latest version of the market leading Hadoop distribution; and
  • improved user interface—provides a simple way to review all available metrics for improved productivity and ease of use.


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