Content Lifecycle Management Solutions Provider Launches New Cloud Platform

Northplains, a provider of content lifecycle management solutions for marketers, has introduced NorthplainsNEXT, a cloud-based content lifecycle management platform. According to the vendor, the new offering goes beyond traditional digital asset management solutions to serve as an enterprise-wide hub for digital asset creation, workflow design, collaboration, approvals, storage, distribution, compliance, security, and measurement.

NorthplainsNEXT comprises the company’s full suite of existing solutions in one platform that connects enterprises’ digital assets to their marketing stack. Utilizing a single dashboard, marketers have access to all assets and proper usage guidelines, to help enable them to optimize and streamline overall workflows and drive improved operational and bottom line results, compliance, and brand security.

According to Northplains, key attributes of the new release include automation of the full content lifecycle to deliver end-to-end content asset governance and marketing stack integration; optimized engagement with target audiences via campaigns driven by content rights management and compliance; real-time campaign and content effectiveness tracking to improve campaign strategies; and  rapid uploading of raw assets with metadata input and access to all files within Adobe Creative Cloud.

For more information, go to www.northplains.com.