Confirmit Provides Insights Through Text Analytics Innovation

Confirmit, a global solutions provider for voice of the customer, voice of the employee and market research, has launched the latest evolution of its software suite.  Confirmit Horizons Version 22 makes it easier for organizations to gain insights within unstructured feedback using text analytics techniques.

As part of the upgrade to the solution, the latest additions to Confirmit Horizons incorporate updates to Confirmit Genius Text Analytics, enabling companies running VoC and MR programs to extract more meaningful insights from text responses.

With the new Model Builder module, Confirmit helps businesses to maintain their own categorization models to ensure that correct customer comments are captured and actioned, and guiding the user through topic discovery, hierarchical model definition, and quality testing.

Users can also now quickly configure reports to show text analytics results, allowing drill down into the categorization model and sentiment analysis to not only uncover new insights, but also ensure they can adapt their models to their evolving business needs.

Further additions to Confirmit Horizons Version 22, include the launch of Confirmit AskMe, a mobile survey app that allows participants to respond to surveys wherever and whenever it suits them, and to provide responses via video and audio capture to maximize response rates; Confirmit Survey Designer, an intuitive module that removes the complexity of advanced survey creation and enables questionnaires to be created faster; and enhancements to Confirmit CRM Connect for Salesforce, delivering two-way integration with Salesforce, either through Salesforce App Exchange or through Confirmit Horizons.

The addition of a variety of new CATI (Computer Assisted Telephone Interviewing) features also help to streamline operations, such as enhanced filtering features, easier blacklist handling, response reviewer capabilities for supervisors, and configurable quotas; while Language Localization for Action Management enables the user interface to be made available in the language of each user's choice to help achieve seamless global participation in Action Management programs.