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Competitive intelligence from Northern Light


Northern Light has released a new research portal that is optimized for competitive intelligence (CI) professionals. Target CI features integrated search of thousands of business news sources and social media feeds critical to CI research and analysis, and the ability to synthesize and share it with a CI group's internal clients.

Target CI combines Northern Light Business News and social media monitoring with the company’s business-driven search engine, text analytics and collaboration. Northern Light Business News aggregates 40,000 news articles per day from 5,700 business-focused sources, including newswires and industry blogs.

Target CI content includes:

  • competitors' announcements, partnerships and products;
  • mergers and acquisitions;
  • venture-funded companies that represent competitors' potential acquisition shopping list;
  • new technology and disruptive events;
  • emerging markets and business trends;
  • industry authorities' commentary about a company, its market and competitors; and
  • Twitter feeds on relevant companies and topics added to each Target CI portal based on the client's needs.

Northern Light adds CI professionals can automate alerts on topics of interest, and do one-click analysis and drilldowns on strategic topics surfaced by Northern Light's analytics engine, MI Analyst, which automatically analyzes documents found in search results. MI Analyst can analyze documents using industry-specific concepts and concept categories as well as general business facets such as company names, corporate strategies and product marketing strategies, the company says.


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