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Clarabridge simplifies customer experience management



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Clarabridge has released Version 6.1 of its namesake customer experience management (CEM) solution, which combines two product offerings, Clarabridge Collaborate and Clarabridge Engage into one easy-to-use application, Clarabridge Act.

Clarabridge says Act allows organizations to empower their frontline employees with the necessary insights and reports to drive excellent customer experience as it’s happening, wherever they are. Users can collaborate and share reports with other team members and can engage directly with customers to close the loop, all in one application. The power of Clarabridge is also available in a new mobile app, Clarabridge Go.

Clarabridge offers Clarabridge Analyze for the power analysts and Clarabridge Act for the business user, with Clarabridge Go being the mobile support of those key functions.

Clarabridge 6.1’s new features include:

Clarabridge Act--In one streamlined solution, business users can measure the “health” of their corner of the business, whether it is a region, a location, a product or a business line. They can collaborate and share reports with other team members, and engage directly with the customer to close the loop into a single solution.

Content insight detection--Clarabridge has made enhancements to its social intelligence by filtering out ads, articles and coupons, removing up to 80 percent of the “noise” from social feedback. Users have the ability to choose whether they want to keep them for later analysis or permanently remove them.

Enhanced sentiment tuning--For those customers looking to drive sentiment accuracy to unparalleled levels, Clarabridge has released new capabilities in its Sentiment Manager. Sentiment can now be tuned by sources, product, question or linguistic concepts.

Out-of-the-box connectors--OpinionLab and Lithium are now available in the Clarabridge Connector Library. Users have the ability to integrate content directly from within Clarabridge for complete system integration in seconds. Clarabridge 6.1 is available immediately. Clarabridge Go is available for download through the iTunes store for iOS devices and Google Play for Android devices.


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