CM for marketers

INSCI has announced its Channel Marketing Solution. Available as installed software or via INSCI hosted services, the offering reportedly enables companies to accelerate their global channel marketing programs, reduce or eliminate marketing distribution costs; increase visibility and market share through each distributor; and improve productivity through the intelligent reuse of content for campaigns worldwide.

The new offering, built upon INSCI’s enterprise digital asset management (DAM) technology, is designed for centralized management of marketing materials, from creation to distribution. The company says its metadata model automates the distribution of content, so companies can create secure, Web-based portals for sharing and distributing marketing materials to internal groups, outside agencies, distributors and even product consumers. Further, says the company, the easily modified user interface can be customized for each user group—distributors, vendors, agencies, and consumers can have a different user experience, viewing only the content relevant to their needs.

The Channel Marketing Solution repository supports the full range of content used in bringing a new product to market—from graphics and brochures to television ads and multimedia. It also includes all marketing support materials, such as pricing guides, spreadsheets, slide presentations, whitepapers, consumer research notes, FAQs, etc.

Other features include:

• Web ready,

• asset-level security,

• metadata management,

• content indexing,

• content transformation,

• versioning, and

• auditing.