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Brand strategy

The DICOM Group will change its name and adopt the Kofax brand name worldwide across all of its subsidiaries. Trading of the company's shares on the London Stock Exchange under the name Kofax plc and with the new ticker symbol "KFX" will commence as soon as possible, the company says.

The company's decision to unify its corporate brand supports an earlier announcement in April 2007 when it unveiled a simplified product branding architecture to unify its diverse product portfolio under Kofax Intelligent Capture & Exchange. Together, the company believes, these initiatives will help to strengthen Kofax's existing and new strategic relationships--more than 1,200 Kofax Certified Solution Providers (CSPs) and 10,000 customers worldwide.

During the next several months, Kofax will work on gradually updating all marketing, sales and product information to reflect the new unified corporate brand. The separate Kofax and DICOM Web sites will remain in the interim to ensure that partners, customers and shareholders have immediate access to all necessary resources.

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