Blog analytics

Percussion has introduced Percussion 2.0 Solution Series, which is said to allow marketing and business professionals to buy packaged capabilities targeting specific line-of-business objectives the Percussion’s Rhythmyx platform.

The Solution Series has been engineered to extend online marketing functions for Web sites and e-mail to blogs, RSS feeds, podcasts and new mobile social networking applications. Percussion says its 2.0 Solution Series maintains and consistently delivers branding and content across multiple channels.

The first two offerings in the 2.0 Series are the Blog Integration Solution and WebTrends Analytics Integration Solution. These applications enable Web 2.0-style customer interactivity (through the Blog Integration Solution) and traditional marketing automation and business intelligence (through the WebTrends Analytics Solution).