Bang the drum loudly

Percussion Software and Buystream announced a partnership to combine their, respectively, content management and Web analytics solutions.

The companies say that with the integration of Percussion's Rhythmyx and Buystream Perspectives customers will now be able to manage their content efficiently while measuring its effectiveness, enabling line-of-business users, rather than the technical users, with the statistics to make sure the right content is delivered to the proper audience. Armed with statistics on the meaningful content, Rhythmyx customers will be able to make the appropriate changes quickly using Rhythmyx' Active Assembly, the industry's only graphical layout tool for arranging content without technical assistance. Buystream says Perspective is built specifically for integration into content management systems, adding that the template-driven structure of content management systems makes it easy to integrate Buystream's data-tag technology.