B2Bs Web advertising soaring
According to an AdRelevance study, the phenemonal B2B e-commerce explosion is being further fueled by runaway online advertising. The report further indicates that over the past four months, B2B advertisers have increased their Web ad spending by 66%, based on average number of ad impressions per company.
The report says that the majority of B2B online advertising focuses on technology, with 62% of all B2B ads featuring products and services such as Web design, e-commerce security, network hardware, domain registration, IT solutions and related business technology.
AdRelevance’s findings suggest that the majority of B2B advertising takes place outside the consumer stream of Web traffic. Though they spend the majority of their advertising dollars on portals, community and search engine sites, B2Bs are much more likely to choose computing and technology, business and finance, or general news sites than are advertisers in other industries.
Lead AdRevelance researcher Charlie Buchwalter points out that the study indicates that “work” users of the Web are more likely to browse news, financial and technology sites, while home users frequent portals and search engines. "B2B companies are clearly targeting sites that cater to the work user," he says.