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Aprimo Introduces New Capabilities for Content Marketers



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Aprimo, a provider of global marketing operations and digital asset management (DAM) technology, has introduced new capabilities to help content marketers solve planning and collaboration process challenges.

The new capabilities include Aprimo Idea Lab—a new ideation solution that helps content marketing and creative teams ideate faster and better in the early stages of the content ideation and planning process. Aprimo Idea Lab connects into the Aprimo platform, which includes workflow management and digital asset management solutions that help content marketers integrate processes and move through the end-to-end content lifecycle.

Idea Lab enables content marketing teams to digitize the content ideation process. The solution provides teams a visual canvas to help marketers quickly create ideas and decide which ones should move into the market with workspaces to help collect and share early-stage ideas; ad hoc collaboration capabilities to allow teams to quickly and brainstorm new concepts together; planning and calendar capabilities to view when and where ideas can be brought to market; the ability to connect finalized ideas into actionable marketing plans; and a single cloud-based solution to manage the content lifecycle at scale.

In addition to Idea Lab, Aprimo also announced capabilities for content marketers including Article Editor in its Digital Asset Management product. Article Editor enables content marketers to support text-based content along with rich media content in one interface. Content marketing teams can create and edit publishable marketing copy content, store channel-agnostic copy, or configure channel-specific templates, and search and insert DAM assets—including images and videos. 

According to Aprimo, with the new capabilities, content marketers and creative teams can reduce overall time-to-market while increasing productivity and improving time savings through more efficient creative planning and reduced usage of manual tools.

Aprimo Idea Lab is now available to Aprimo customers. For more information, visit the Aprimo Resources page to learn more.


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