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Alterian has acquired market research and social media analytics consultancy Intrepid in a move designed to strengthen Alterian's  position in social media marketing and its application to the mainstream marketing mix.

Alterian claims the acquisition of Intrepid allows it to expand its support for clients and partners in the area of social media marketing. Alterian has seen growing demand from brands and partners for packaged social media solutions that include best practices, services and software, delivering benefit even where the partner or brand does not have the in-house staff to use the software and generate insights directly.