A very serviceable acquisition

To further its strategy of positioning itself as a market leader in assisted service and Web-based self-service, Primus reports it will purchase Broad Daylight for 2,090,000 shares of Primus common stock, plus cash equal to the value of 110,000 shares of Primus common stock. The acquisition is subject to customary closing conditions and is expected to close in September 2003.

Broad Daylight offers solutions for self-service and agent-assisted service designed to help businesses and government agencies reduce support costs without sacrificing service quality. Broad Daylight further claims it offers the only completely open, enterprise-class solutions in the e-service market that are built from the ground up on a J2EE architecture, enabling organizations to easily connect their e-service system to existing CRM and customer service suites, and scale their deployment as needed to meet demand.