Webward Ho!

Consumer product giant Proctor & Gamble has chosen software from Stellent to reach its goal of moving more information and work processes to the Web.

The content management software will form the foundation for P&G's multimillion-dollar enterprise content management implementation for organizing, storing and managing Web content. Stellent's product suite, combined with companywide data standards, will help fuel a variety of custom and standard business applications. The system provides a multilayer content infrastructure encompassing content management, collaboration and Web file sharing, according to a press release from Stellent, and will be integrated with many of P&G's corporate applications such as the Plumtree Corporate Portal.

Says Craig Bailey, director of corporate intranet applications for Procter & Gamble, "Our strategy is to move more information and work processes to the Web and to deliver Web-based information sharing and Web application capabilities to employees and external partners. We have critical business content all over the world that needs to be published once and then presented in different views and applications. A scalable, flexible, easy-to-use enterprise content management system that could serve all of our various constituents was an absolute necessity."

Lisa Rogers, section manager of enterprise content management for Procter & Gamble, says the company chose Stellent software because of its ability to work in open standards, integrate with LDAP and deliver to a variety of application content needs.