Multiple site plan
Cargill, an international provider of food, agricultural and risk management products and services, has launched a new corporate Web site powered by Stellent Universal Content Management.
The new system enables Cargill's non-technical authors and owners to publish Web site content using applications--like Microsoft Office--with which they are already familiar. It also automates company processes for reviewing and approving Web site content; tracks each version of content to ensure only the most current draft is published; and manages the metadata associated with content, according to Stellent.
"While our former public Web site was a good corporate communications tool, it was not as effective for sharing critical information with our customers, prospects and other external audiences as it needed to be," says Tim Krause, director of Web communications for Cargill. "With the new system, we now are able to serve our customers more effectively by providing up-to-date information--such as material safety data sheets, customer specifications and service representative contacts--that is easily searchable and accessible on the Web.
During the next phase of the implementation, Cargill will use the system to manage content across 135 public-facing Web sites.
"Managing our large number of public sites is a daunting task without a content management system," Krause says. "This solution will ensure we maintain consistent branding, navigation and security across these sites, while giving ownership of site development and maintenance to various business units and groups across our organization. In addition, the system will allow us to efficiently reuse content across all of our Web sites. We will be able to make changes to content once—in the native document saved in the content repository—with the revisions reflected on all sites."