MG Rover, MG Rover, let Enigma come over

To increase its aftersales business and improve customer satisfaction, MG Rover Group is implementing XML-based software from Enigma.

3C Platform has been chosen by the car maker as part of a major integrated parts service operated by Caterpillar Logistics for MG Rover’s worldwide dealer network. The new system will provide dealers with electronic access to the complete parts catalog, 60,000 part numbers and more than 7,500 illustrations, in seven languages. Dealers will be able to use enhanced search, visual navigation and intelligent cross-referencing to carry out servicing and maintenance operations more efficiently, according to a recent press release from Enigma.

The aftermarket partnership between MG Rover and Caterpillar Logistics, a subsidiary of Caterpillar Inc., was announced in October 2000 and is scheduled to go live in March. Caterpillar Logistics provides solutions that incorporate information technology; warehouse, transportation and inventory management; and product support. Enigma’s 3C platform is said to enable manufacturers to simplify maintenance processes and streamline parts identification.

Says Don Lindsay of Group Aftersales with MG Rover, “Full development of our parts business is a major element in our company’s business strategy. With a turnover in excess of $281 million, parts represent a key additional revenue stream that we intend to develop fully.”

With 6,500 employees, MG Rover designs, engineers, produces and market cars that carry the MG and Rover brands. It also owns Powertrain Limited, and is headquartered in Birmingham, England.