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Keeping pace with the Olympics


The U.S. Olympic team is keeping in touch with its fans through the relaunch of a more personalized Web site.

With opening ceremonies of the 2004 Olympic Games imminent, the U.S. Olympic Committee (USOC) is said to be the first organization to allow its Web site users to personalize content across multiple sports. Fans can personalize the home page to feature the latest headlines and schedules for their favorite Olympic sports. Content will come from original sources, press releases and syndicated content sources. In addition, the USOC has launched the first U.S. Olympic Fan Club online, at a $29.99 fee to help support the team.

"With new features like the Fan Club and personalization, we are creating opportunities for fans to get closer than ever to the athletes of the U.S. Olympic Team," says Keith Allo, chief of USOC Entertainment Properties. "These features are both fun and interactive, and they provide direct support to our athletes."

According to a press release from RedDot Solutions, whose mid-market offerings are part of the more customized, interactive Web site, some other Internet features include:

  • E-mail newsletters. eNewsletter content will be customized based on the user's favorite sport.
  • Auctions. Fans can bid on U.S. Olympic memorabilia or experiences.
  • Kids. An updated kids-only area with interactive games, cartoons, learning materials and Olympic history.
  • Video. Exclusive interviews with the top U.S. Olympic Team members.
  • Features. Exclusive Q&As, Ask an Olympian, tips and more.
  • Downloads. Visitors can get wallpaper of favorite stars for their computers.
  • Bios. A complete guide to members of the 2004 U.S. Olympic Team.
  • Photo galleries. Photos of top U.S. athletes.
  • USOlympicshop.com. A new online store features U.S. Olympic merchandise.


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