Insurer decreases time-to-Web
Techies and non-techies alike can now add content to the Farmers Insurance extranet and Web site, reducing cost and speeding the delivery of information, according to a recent press release from Interwoven.
The insurance company is using Interwoven’s Content Infrastructure on its extranet and at Farmers.com to enable employees, regardless of technical skill or organizational role, to contribute content.
“[The software] has proven to be extremely valuable as it allows Farmers non-technical employees to easily add content to our dashboard extranet,” says Mike Binns, VP of business & technology integration at Farmers. “Since implementing it, we’ve been able to dramatically decrease time-to-Web.”
Prior to the implementation, marketing managers would generate a change request, sort through the changes daily and prioritize for IT, which would then assign changes to a Web developer who would do the modification and technical QA. Then the business user would review and approve the change. All changes had to be validated in the production environment. From start to finish, the process could take two weeks. Interwoven says that updates are now done in a matter of minutes instead of days without compromising quality.
The company also says that its solution allows an organization to cut the cost of Internet overhead by enabling any employee to contribute to the Web directly . As a result., IT resources can be redirected to more critical activities.
“With the amount of daily visits to its site, it is paramount that Farmers’ customers find what they came for,” says Joe Ruck, senior VP of marketing at Interwoven. “With minimal training, the power of Web updates is now in the hands of Farmers’ business users, keeping the site up-to-date, accurate and filled with relevant content.”
An inclusive content entry feature enables any member of the enterprise to contribute content directly to the Web using tools and interfaces appropriate to his or her organizational role and technical skill level. Thus, the entire work force can mobilize to the Web.
Headquartered in Los Angeles and doing business in 41 states, the Farmers group of companies has 18,000 employees and provides home, auto, business, life insurance and financial services to more than 10 million households.