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Enhancing the digital beauty experience


The L'Oréal Group has chosen a new customer experience management solution to offer more personalized service. The company will use technology from Sitecore to enhance the way customers experience beauty online.

Jean-Christophe Sautory, chief information officer of L'Oréal S.A., says, “As the leader in customer experience management, it was a natural move from our existing in-house platform to Sitecore’s enterprise-class experience platform. With it, we can deliver compelling, personalized and immersive digital experiences for our customers globally. Sitecore’s experience platform provides a robust and scalable central framework for all our brands, regions and countries.”

L'Oréal selected Sitecore’s experience platform in conjunction with its Foundry solution and Azure cloud offering to develop and deliver unique but connected digital beauty experiences across all regions and languages. With the solution, the cosmetics company can leverage customer insights in real time to offer compelling content through its marketing channels, Sitecore says.

L'Oréal will build a central enterprise framework for customer experience management across its brand’s website, according to Sitecore, which will create efficiencies by facilitating the reuse of website components across the brand and accelerate time to market.

(Image courtesy of ShutterStock.com)


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