Creating an engaging research experience

Edge Research has chosen technology to support its expanding market research capabilities and deliver innovative solutions to its clients. A full-service marketing company, Edge Research has selected Confirmit Horizons.

Adam Burns, COO and senior research analyst at Edge Research, explains, “Edge Research is a pioneering market research company, and our continued success is linked directly to our ability to provide our clients with innovative methodologies and technologies that uncover important target audience perspectives. As our client needs became more multifaceted, we realized that we needed a new technology partner to drive us forward. Our evaluation made it clear that Confirmit Horizons was the right technology to enable us to deliver the engaging respondent experience that clients demand.”

According to Confirmit, the breadth of its engaging question types was key to its selection. The questions are designed to capture more insights and deliver more accurate data.

Burns says, “It's vital that we have the ability to present sophisticated surveys to younger respondents in a user-friendly way. A critical component of Confirmit Horizons was the range of mobile capabilities that will enable us to do so, especially among our most computer-savvy respondents.”

Edge Research’s studies will also benefit from the use of Confirmit SmartHub, which will enable the company to easily merge multiple data sets, according to Confirmit. Edge Research will leverage Confirmit SmartHub to better analyze survey results and other critical business data such as call center interactions, social media and past-purchase information in a single, intelligent database. By merging the data, they can generate new insights and suggest tactical and strategic actions that drive business performance improvements for their customers.