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Better use of data helps jewelry e-tailer thrive


Bluestone, a large online jewelry retailer in India, has deployed data discovery technology to provide business users with the ability to create visualizations and analyses.

As the company grew, Bluestone was generating more and more data. It needed a flexible, easy-to-deploy solution that would allow it to leverage data from multiple sources and help employees respond to customers more quickly and effectively. After reviewing several data visualization platforms from other companies, Bluestone chose Qlik Sense from Qlik.

Gaurav Kushwaha, one of Bluestone’s founders, says, “Qlik Sense helps us analyze data across several departments at Bluestone, including supply chain and inventory, sales and operations. We’ve only just deployed the visualization platform, but the feedback from our users has been fantastic. The fact that the team can all become ‘data analysts’ without any technical knowledge is an important benefit for us as we look to increase our share of the fast-growing online branded jewelry market.”

Bluestone is now able to create business dashboards that provide deep insights into the health of its business and targets. More importantly, Bluestone can maximize the customer experience by responding to customer needs and demands in real time.

(Image courtesy of ShutterStock.com)


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