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Analyzing social customer conversations in real time



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EMC chose technology from Attensity to provide real-time social media analytics during its recent conference, EMC World 2012, in Las Vegas. Attensity Command Center screens were stationed throughout the event to present live, continuously updated reports of social media conversations taking place, as well as of other EMC-related topics.

Keith Paul, chief listener at EMC, says, “EMC is on a social listening journey, with the goal of making social media engagement a part of our core business processes. We chose the Attensity Command Center for its unique ability to go beyond social monitoring to deliver detailed, real-time analysis of social customer conversations. We look forward to taking advantage of the Command Center on an ongoing basis and around other special events.”

Attensity says its Command Center pulls data from more than 150 million social media and online sources, including Twitter, Facebook, forums, blogs, online news, video sites, review sites and others. With Attensity’s semantic technology, the data is filtered, tagged and enriched in real time to identify key business metrics, then delivered via dynamic reports displayed on multiple large screens on the conference floor.

According to Attensity, the application:

  • identifies and extracts detailed insight, including demographic and geographic data, influencer scores and more;
  • delivers a real-time view of the conversations that are happening across millions of social sources;
  • identifies trends developing in those conversations; and
  • analyzes sentiment around key topics and themes.


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