SAS has launched a new modular digital marketing suite designed to facilitate customer communications. Adaptive Customer Experience blends website analysis with both online and offline customer data to provide personalized customer interactions and a consistent customer experience across channels (Web, direct mail, e-mail, etc.), says the company. It further claims the offering’s real-time data collection, without the need for site tagging, helps lower costs compared with traditional Web analytics tools.
SAS explains Adaptive Customer Experience combines three solutions:
- Customer Experience Analytics—captures and transforms Web interactions into customer knowledge, integrating the data with other channel views, allowing organizations to more effectively understand, model and market to customers visiting their Web properties.
- Customer Experience Targeting—provides outbound offers to customers who have interacted online with an organization, combining online data with data from other channels so companies can target customers and deliver offers for outbound campaigns.
- Customer Experience Personalization—enables organizations to deliver personalized real-time offers over the Web to the individual consumer.
Adaptive Customer Experience’s modular design allows companies to add capabilities over time.