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Vision Critical has unveiled its Customer Experience Management (CEM) platform, which it claims is designed to automate the collection and integration of data from customer surveys, CRM, transactional databases and social media to deliver in real time a clear, holistic view of the total customer experience that an organization is providing to customers. The company further explains its CEM platform is designed to allow companies to quickly organize, analyze and share enterprisewide feedback to provide, context-sensitive information to decision makers. The CEM platform also includes visual questions that increase response rates to engage customers for better feedback.
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