A self-serving offering

The first in a series of new Web self-service solutions, ATG Adaptive Customer Assistance (ACA) is claimed to be the next generation of online self-service solutions.

ATG says "traditional" self-service offerings are modeled after the early stage search engines, where typical responses to queries are answered with a list of thousands of documents with varying degrees of relevancy. ATG argues its combination of intuitive natural language search and a structured, unique answer repository—as well as personalization capabilities—gives users a direct answer to their direct question, personalized with their specific data, and then guides them towards other resources and next steps.