Visual Sciences (formerly known as WebSideStory) has consolidated under a single brand, changing its name to Visual Sciences. Its stock, which trades on the NASDAQ Global Market, began trading under the symbol “VSCN” on May 10.

Visual Sciences and WebSideStory merged in February 2006, and both company brands had been in use since. The company says its decision to use only the Visual Sciences’ brand going forward is symbolic and illustrates its focus on delivering the real-time analytics applications for enterprises that want to understand and gain insight from complex data to optimize their businesses. Visual Sciences' portfolio of real-time analytics applications includes:

• Web and Internet channel analytics,
• contact center analytics,
• customer analytics,
• tailored analytics applications, and
• analytics-driven applications.