Trampoline Systems, a social network analytics company, has unveiled SONAR Diagnostic, a new service that reveals the inner workings of a business by analyzing corporate social network data including e-mails, instant messages, phone logs, knowledge stores and collaboration systems. Trampoline believes applying social network analysis techniques to archived corporate data enables companies to swiftly understand where expertise lies, which individuals are a company’s key network participators and who are the key personnel in customer relationships. Equally, says Trampoline, they can expose information islands, bottlenecks and areas of duplication.

The company goes on to say that the new offering is an extension of Trampoline’s SONAR technology and provides HR leaders and decision makers with detailed insight into informal networks, expertise, customer relationships and other key performance factors, including communication between geographical offices or functional units, critical customer and supplier relationships, key "networkers," brokers and experts, as well as poorly connected business units and single points of failure.