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Open Text has introduced Vignette Content Management 8, an enterprise scale Web content management solution that gives marketers broad new capabilities to use the Web as a strategic force to drive campaigns, customer conversion, loyalty and, ultimately, profitability. The company says Vignette Content Management 8 introduces a new ergonomic design that makes it easy for business users to create Web sites, microsites and landing pages on demand, while staying within branding and technical guidelines. It adds that the ergonomic design caters to specific personas in marketing or other departments, providing tools, designs and resources based on their roles. Features include: Marketing promotions--Vignette Content Management 8 enables marketers to use their Web site and content designs to improve the effectiveness of campaigns, promotions and events. Content presentation--Version 8 deploys new sites in minutes, creates new pages with one click and allows users to easily maintain pages with its personalized in-context editing environment. Adaptable content authoring--The new software offers a user-friendly console, branded themes and preferences that empower its content owners to easily create and manage Web content while automatically adjusting to day-to-day authoring preferences. Vignette Content Management 8 is part of the Open Text ECM suite and complements Open Text’s broad range of leading ECM functionality.
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