View From The Top: Northern Light

This article appears in the issue March 2009 (100 Companies) [Volume 18, Issue 3]


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Northern Light’s SinglePoint strategic research portal is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. Offered in a secure, hosted, user self-service portal environment, SinglePoint is customized to the precise market research and competitive intelligence purposes of each enterprise client. SinglePoint includes powerful Web 2.0 features which enable users to tag and share reports; gauge the popularity of reports and search terms; identify internal experts on research topics; identify potential collaborators and reports likely to be relevant to a specific research project; and create wikis for sharing and distributing research.

SinglePoint features MI Analyst™, an automated "meaning extraction" application designed specifically for market intelligence and market
research. and suggesting the business implications of the analyzed content. The benefits of an integrated research portal are many:
increased access to market research, a solution to the problem of scattered internal repositories, increased utilization of subscriptions to external sources, reduced time searching for relevant material, and more time for higher-value activities such as analyzing the information.

Northern Light provides strategic research portals to global organizations in many industries. A typical SinglePoint has 10 external market research sources, several internal research repositories, a business news feed, and is used by 30,000 employees. Northern Light is pioneering the automated extraction of meaning from large repositories of market research with MI Analyst.


Contact Northern Light at http://www.northernlight.com, at pr5@northernlight.com, or call 617-674-2074.

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