SDL: SDL Structured Content Technologies Division, Sr. Vice President, Howard Schwartz
Web Content Management Solutions Division, CEO, Jan Jaap Kolleman: View from the Top
SDL Structured Content Technologies Division
Changing expectations of content consumers are driving companies to reevaluate how they manage technical content. Today, customers often find information that is out-of-date, not personalized, and inconsistent with other information.
As companies shift their focus to customer engagement, and the impact of customer experience, they are realizing they need a new way of delivering interactive technical manuals or “living docs” that are always updated, and tailored to the needs and language of their customers.
To reach this vision of next generation customer engagement, companies are accelerating their adoption of DITA, the XML standard for technical writing. SDL’s Structured Content Technologies division has developed a methodology and technology framework for moving into DITA and this next generation customer experience.
For information about this methodology, please inquire at xml@sdl.com
Web Content Management Solutions Division
SDL WCM Solutions continues to build on its industry-leading content targeting, multisite and multilingual site management and online marketing so-lutions. SDL Tridion 2011 enables global brands to achieve ‘pervasive engagement management’ across multiple platforms, and helps them to achieve success in today’s connected world.
Positioned as a “leader” by both Forrester and Gartner, SDL Tridion improves customer web experience and reduces operational costs. Forrester Wave™: Web Content Management for External Sites says, “SDL Tridion excels in personalization, multi-site and multi-language functionality.”
Over 1,000 organizations rely on SDL Tridion, including HP, Goodyear, Unilever, and Virgin Atlantic.
For additional information, visit: http://www.sdl.com/wcm
Special Advertising Section