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View From The Top: Cymfony, Andrew Bernstein, CEO

This article appears in the issue March 2005 (100 Companies) [Volume 14, Issue 3]

As part of several new initiatives in 2005, Cymfony, a leader in automated media measurement, market research and business intelligence, has extended its award-winning Dashboard to meet the increasing demand for Internet media analysis. Cymfony's new online market intelligence solution, Digital Consumer Insight™, can monitor, benchmark and analyze consumer discussion on the Internet, providing immediate insight into consumer perceptions of brands, spokespeople and competitors.

Cymfony's latest solution in the Dashboard series helps marketing, branding, research, marketing communications and competitive intelligence professionals analyze consumer discussions, trends and sentiment expressed in blogs, message boards, customer feedback sites, consumer emails, usenet groups and other consumer content to gain immediate market intelligence.

Today, several tools exist that monitor many of these sites, however many companies are opting to take their analysis to the next level. Especially, as some sites become stale or unused and thousands of new ones are launched weekly—companies are determined to be more proactive and listen to those that care about their products or services, corporate actions and community involvement whether negative or positive. Consumer-generated media is a critical component of the future of marketing communications, and should be analyzed in conjunction with other traditional sources of market research in order to correctly interpret the potential impact on your brands, products, reputation and other corporate assets.


For more information or to schedule a demonstration, contact Cymfony at 617.673.6060 or visit the web at http://www.cymfony.com.

Cymfony

125 Walnut Street, Suite 205

Watertown, MA 02472

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