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Stronger information governance - KMW webcasts KMWorld Live


Information enables business, yet it often goes ungoverned in organizations. Many organizations don’t know how much information remains unstructured and unsearchable.

In a recent KMWorld webinar Michael Shattuck, manager, Widen Consulting Group, explained how to develop stronger information governance practices and enable collaboration on optimization efforts that take advantage of the best that people, processes, and technologies have to offer.

Citing Gartner, Shattuck explained that information governance is “the specification of decision rights and an accountability framework to ensure appropriate behavior in the valuation, creation, storage, use, archiving, and deletion of information. It includes the processes, roles and poli­cies, standards, and metrics that ensure the effective and efficient use of information in enabling an organization to achieve its goals.” To improve information governance, companies should ask themselves: What are the core pieces of information that need to be tracked? What is the full information lifecycle, including creation, management validation, consumption of these pieces of information? Where is effectiveness and efficiency being lost due to issues with information flow? How can current technology solutions be used to improve the speed and effectiveness of information flow? Do we need to bring structure to unstructured information?

The Widen Consulting Group can help organizations optimize their content, Shattuck said. The group provides strategy design workshops to help the marketing technology leadership team align on the long term direction and tactics needed to inspire teams to meet their goals.

A list of archived webcasts and upcoming web events is available at www.kmworld.com/Webinars.


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